The time it takes to troubleshoot issues such as column flooding, and unexpected outcomes from trying to optimize processes can affect the bottom line. Is it possible for process engineers who build complex simulation models full of deep insights, to easily share these models with engineers and operators in the plant? Though not without some initial doubt, Ahmed explains how SABIC did exactly this and drove down costs, streamlined processes and maximized performance to increase margins. SABIC uncovered new opportunities to optimize the business and product innovations and increased their ability to compete globally. All of this was accomplished by putting their simulations models into Microsoft Excel.