Defining go-to-market strategies, identifying meaningful insights from market data, creating eye-catching visuals and branding, executing the latest digital marketing campaigns, crafting compelling stories that will resonate with target audiences — AspenTech provides a wide range of opportunities for talented marketing and communications professionals.
You will have the opportunity to participate in a range of communications activities — creation and execution of campaigns, content development, employee communications, video production, corporate PR and more. You will interact closely with company executives and key stakeholders across AspenTech globally.
AspenTech is growing and evolving, building on a foundation of strength and leadership. You can be part of a team that tells that story.
Corporate MarketingOur company is in a period of intense growth and Corporate Marketing plays a central role in continued success at AspenTech. By providing a full spectrum of communications services, from strategy through execution, we collaborate across the organization to develop multi-channel tools that communicate who we are and how we help our customers achieve their vision.
Through a strategic and insightful global media relations program, we communicate customer stories and share how AspenTech innovations drive change in the industry. We creatively reinforce our market position through compelling visual branding and messaging, spanning graphics production and copywriting to video creation and digital interactions.
Working closely with Product Marketing, this team creates implementation plans that support our go-to-market strategies and communicate our products and services to key audiences.
They also collaborate closely with the Marketing Operations & Analytics Team to review key performance indicators and use this data to plan more effective customer engagement campaigns. On the programs side, this team works with sales associates in the field to plan regional customer relationship events, seminars and trade events.
Industry MarketingThe Industry Marketing team leads our marketing efforts in target sectors including energy and chemicals and across industry segments for example Engineering, Procurement & Construction companies (EPCs). Industry Marketing team members are key focal points for Sales, Product Management and Marketing.
As part of the industry marketing team, you will cultivate a deep understanding of AspenTech products and a passion for creating customer value.
You will collaborate across functions to identify growth opportunities, develop and execute marketing strategies, and shape associated marketing requirements that will drive product usage and adoption.
On this team you will manage or support key marketing technologies, including Customer Relationship Management, Content Management, Data Analytics and Campaign Planning platforms. In this capacity you will develop and report a number of key business analyses. This analytical work measures the effectiveness of all AspenTech product and commercial activities and serves as a critical tool to help the Executive Team drive AspenTech business plans.
Product MarketingThe Product Marketing team members are the owners of the Go-To-Market strategy and play a key role in overall corporate positioning of specific product portfolios. This team collaborates with many organizations across the company such as field operations, product management and the broader marketing organization to promote awareness of our solutions both internally and externally.
This team is focused on delivering a variety of high quality content from industry-leading thought leadership collateral to user educational content through digital, video and written channels.
We work closely with our customer base, across the vertical markets that AspenTech serves, at events such as OPTIMIZE™ and Technology Innovation Forums that are held in regions across the globe.