- By Paul Donnelly
- March 24, 2020
- AspenTech
- Opinion
Summary
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As more experienced workers retire from the manufacturing workforce, the sector faces a future with a growing skills gap and a greater number of unfilled jobs.
While established tech giants and new venture startups lure talent with ping pong tables and beer taps, manufacturing can tap into a sincere drive to solve the world’s most pressing problems. While a career working for a leading social media platform may come with the latest office perks, can it really compare with a career focused on meeting the world’s energy needs today while preserving the environment for their kids? Can the shine of social media focused companies really compete with challenges like re-engineering basic materials like plastics to be more recyclable and meet requirements for a true circular economy? If newer workers are shown the entire picture, I highly doubt it, and that’s why initiatives such as the above-referenced NAM initiative are sorely needed.
Education
What will attract the next generation of workers to manufacturing is understanding the impact their career can have on solving these larger societal issues. That’s why a key component of the NAM initiative involves outreach to students, educators and parents to positively influence the perception of manufacturing as a place to make a difference. Major industrial companies can work to propagate this messaging as well, even partnering with colleges and universities to make themselves and their industries more visible to students, while positioning manufacturing careers in positive ways. It is a fundamental lack of awareness and knowledge about the manufacturing world that has created a lack of students who express or show interest in pursuing careers within our field. The industry, schools, parents and the media all have a responsibility to educate the public in order to change perceptions. To complement these efforts, the industry also needs to modernize through digital initiatives and directly connect themselves to the topics of sustainability and the future of energy.
Modernization
Most manufacturers are in midst of significant initiatives to digitalize their operations. For example, an area in which they can see significant returns is in helping newer engineers and other workers become productive faster. Firms can leverage artificial intelligence to help provide in-context learning and guidance so less experienced employees can more easily complete their work. AI and automation can also be used to remove some of the mundane, low-value tasks that turn off next generation workers. It goes without saying that as the rest of the world modernizes, industries that don’t follow suit will be at a major disadvantage when it comes to hiring new talent.
Sustainability
Sustainability is top of mind for next generation workers and many would easily prioritize meaningful work over other perks if it is connected to helping develop a sustainable future. As a significant portion of the world’s sustainability challenges are associated with the process manufacturing industries, specifically energy and plastics, these are two fields where opportunities abound to make a difference. Digital transformation initiatives underway in these fields in particular will provide new workers simply unmatched opportunities to have a real and meaningful impact on society and the environment.
Through targeted and continuous education, modernization and sustainability efforts, we should expect to see a change in mindset when it comes to people pursuing careers in manufacturing. It is also important to consider that it is not only the future workforce who can make a difference – it is also the current workforce who can affect change and apply their skills and expertise to solving these pressing societal problems. This can aid in retaining key talent that will be critical in helping newer workers reach their potential faster.
About The Author
Paul is the industry marketing director for Engineering and Construction at AspenTech. Paul has more than 25 years-experience in engineering, construction and supply chain management positions with global business responsibilities. He earned an undergraduate degree in Geology and has a Master of Business Administration from the University of Massachusetts.
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